Two years ago, I attended a seminar where the speaker asked: “If you were a product, what would your tagline be?” It was a question I’d never considered. After all, I wasn’t a product—I was a journalist, a creative. But the more I thought about it, the more I realised that every successful product has an identity, purpose, and strategy. So why shouldn’t I?
Like many creatives, I was focused on doing great work, but I wasn’t being intentional about how I presented myself. Here’s the truth: most of us think we need to be celebrities or influencers before we start thinking of ourselves as products. But you don’t need fame to position yourself effectively. Adopting a product mindset can completely change the trajectory of your career. Here’s how:
1. Define your unique value
Every product solves a problem or meets a need. Think of Coca-Cola. It doesn’t just sell soft drinks; it sells joy, togetherness, and refreshment. Similarly, you need to figure out what you uniquely offer. Are you the journalist with a knack for simplifying complex issues or data? The creative who tells unforgettable stories? Your value is your “why.” For me, I realised my strength was creating content that both informs and inspires action. Once I defined that, it became easier to communicate my value to others.
2. Stay relevant by adapting
No product stays the same. The best ones improve, adapt and sometimes, completely rebrand. Take Netflix, for example. It started as a DVD rental service, but it adapted to the streaming era and became an entertainment giant. In the same way, you need to adapt to industry shifts. Are you investing in new skills? Exploring emerging trends? Staying relevant isn’t about chasing every new idea—it’s about aligning your growth with your goals.
For instance, when I noticed more news consumers turning to video, I honed my skills in creating short, engaging clips. This shift opened new opportunities that would have been out of reach otherwise. Your willingness to adapt will keep you ahead of the curve.
3. Don’t be afraid to be seen
Even the best product won’t succeed if no one knows it exists. Apple doesn’t just create excellent products—it invests in marketing to ensure they’re seen, understood, and desired. Similarly, you need to make your work visible. Are you sharing your accomplishments, ideas, or even lessons learned online? Visibility isn’t arrogance; it’s your chance to connect with the right audience.
When I started sharing my journalism journey and behind-the-scenes stories on LinkedIn, I didn’t expect much. But those posts resonated with others, opened doors to collaborations, and positioned me as a trusted voice. Your work deserves to be seen.
So, let me ask you: If you were a product, how would you describe yourself? And how will you ensure the world knows what you bring to the table?
