Business
Breaking: First Bank of Nigeria adopts new name
FBN Holdings Plc, one of Nigeria’s leading financial services groups, has officially rebranded, adopting the new name First HoldCo Plc.
The company announced the name change on February 12, 2025, following approval from shareholders during its Annual General Meeting in November 2024. The rebranding aims to unify the institution’s identity across its subsidiaries, streamline operations, and solidify its position in the financial sector.
According to First HoldCo Plc, the transformation goes beyond just a name change. The group remains committed to reinforcing its legacy, embracing innovation, and maintaining its leadership in Nigeria’s financial landscape and beyond.
While First Bank Nigeria Limited will retain its name as the flagship subsidiary, other business arms, including asset management, capital markets, and insurance, will adopt new identities under the First HoldCo brand.
The move is expected to enhance the group’s visibility, improve operational efficiency, and drive future expansion in the evolving financial market.
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