There’s a media revolution coming, by Goodness Chibunna

In 2013, I sat across from a newspaper editor who told me, “Real journalists don’t tweet. They report”.

Back then, social media was seen as a distraction. A place for “influencers”, not serious professionals.

Fast forward to today — that same newsroom now asks interns to pitch viral content ideas for Instagram.

See the shift?

We’re witnessing the beginning of a media power shuffle. And it’s not just about platforms — it’s about people.

Some of the most influential voices shaping public discourse today aren’t coming from the traditional press. They’re coming from tech-savvy 20-somethings with zero newsroom experience but a clear mission. They understand their communities, speak their language (sometimes literally), and build trust in ways mainstream media hasn’t managed in years.

Here’s the uncomfortable truth:
Media leadership is no longer reserved for those with years in the newsroom.
It’s earned through clarity, courage, consistency — and often, a strong Wi-Fi connection.

Artificial Intelligence is only accelerating this.
From voice cloning in local dialects to tools that turn WhatsApp chats into publishable reports, AI is removing technical barriers and democratising storytelling at scale.

The edge won’t belong to the biggest newsroom — but to those who know how to adapt, experiment, and stay close to their audience.

Africa is full of stories. But the future belongs to those who will tell them differently.

The question isn’t who has the job title, but who’s already doing the work?

If you’re still waiting for permission to lead in this space — this is it.

Start that media project.

Build that platform.

Use the tools available.

Because the revolution won’t be led by the usual suspects.

And you don’t want to be watching from the sidelines.